Brother UK takes products down Route 66
By Sarah Shearman Wednesday, 17 August 2011 12:34PM
Brother UK, the printer and office equipment manufacturer, is set to launch its biggest marketing campaign to date next week, with the concept of taking its machines on "the ultimate road test" down the length of Route 66 in the US.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Account Director - huge multinational clients- Based in sunny Dubai... Morgan McKinley Flights, medical, 30 days holiday plus 14 bank holidays., Dubai, United Arab Emirates
- Digital Executive Creative Director- sunny Dubai! Morgan McKinley Flights, medical, 30 days holiday plus 14 bank holidays., Dubai, UAE
- Account Director - Beauty Prospect Resourcing (Asia) Ltd Negotiable, Hong Kong
- ACCOUNT DIRECTOR - Digital Royds Raphael £50k+ generous benefits, London
- Senior Planners x 4 - Excellent International Agency - Central London - to £65k Fill Recruitment Ltd to £65k, Central London
Most viewed
- Campaign Viral Chart: Musical flashmob plays its way to the top
- Wickes rolls out first social media campaign
- OgilvyOne names Annette King as EMEA chief executive
- Nike kick-starts global football campaign starring Ribery and Neymar
- TBWA scoops global Four Seasons brief
- Sky opens creative agency talks
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
