Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
Axe washes away the evidence
By Maisie McCabe Monday, 06 February 2012 08:00AM
Unilever has introduced 'The Cleaner', the man whose job it is to clean up any tell-tale signs of partying, in a new campaign for its Axe brand (known as Lynx in the UK) in Argentina.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
