Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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McCain cooks up potato-scented bus stop campaign
By Maisie McCabe Tuesday, 07 February 2012 08:30AM
McCain Foods, the frozen food manufacturer, is installing the smell of baked potatoes to 10 bus stops around the country as part of its £1.4m push for Ready Made Jackets.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
