Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
Dare lands £28m Gocompare task
By Sara Kimberley Wednesday, 22 February 2012 10:43AM
The Gocompare.com opera-singing mascot will remain the face and voice of the brand, despite the appointment of its first retained advertising agency, Dare, to handle its £28 million account.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
