Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Aegis to pay up to £228m to bulk up Isobar North America
By Daniel Farey-Jones Wednesday, 22 February 2012 02:42PM
Aegis has agreed to pay £79m upfront and a performance-related total sum of up to £228m to acquire 250-strong US digital agency Roundarch, which it will add to its Isobar network.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
