Coffee sound bite helps Cameron 'speak over the heads of business'

By Daniel Farey-Jones Friday, 25 January 2013 10:43AM

David Cameron's line about tax-avoiding companies needing to 'wake up and smell the coffee' was 'a master sound bite' that the business lobby will struggle to trump, according to Interel UK's Lee Whitehill.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Don't have an account?

Subscribe now for full access to Brand Republic Group sites. (Brand Republic, Campaign, Marketing, Media Week)

Create an account now


Regsiter for Limited Access

Additional Information

Campaign Jobs