Iceland comms chief stands by CEO's horsemeat criticism
By John Owens Monday, 18 February 2013 10:20AM
The comms adviser to Iceland has said his chief executive Malcolm Walker decided to speak to the media on the horsemeat issue, firing in the direction of local government, because he was 'angry' at the chain being 'tarred'.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Group Account Director air recruitment Up to £75k dependent on experience, London (Central), London (Greater)
- Search Marketing Executive - English Markets Michael Page Digital Negotiable, City of London
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Pimm's launches weather activated OOH campaign