MEDIA CHOICE: Garry Lace, Grey London's chief executive, picks The Number's runners and their accompanying ice-cream van
By Garry Lace Friday, 22 August 2003 12:00AM
"The campaign for The Number (or 118 118, as we should all know it by now) is one of those love-it-or-shove-it ideas that flirts with being really annoying. If you're going to use in-your-face advertising, then you might as well get right in people's faces, which is why I'm impressed by the decision to take the retro runners off the TV screen and out on to the streets. I'm more impressed by the decision to ride them round the country in an old ice-cream van, which itself is decorated with a giant version of the runners' moustaches.
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