Diary: Turkey of the week - Mother/Boots
Friday, 12 November 2004 12:00AM
Claire Billings doesn't understand what Mother hopes to achieve in its new, rather cynical ad for Boots: "With Christmas the crucial time of year for high-street retailers, you'd think Boots would be looking to generate some warmth and excitement about it. However, its latest ad rejects this route. It stars Harry Hill, in an obvious attempt to lure younger, cooler shoppers, and a housewife - OK so far. But it's when they start hurling snowballs at carol singers they are in danger of alienating Christmas shoppers."
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Business Development Director - Upto £90k + OTE £120k - Digital Upfront Business Development Upto £90k basic OTE £120k + Benefits + Phone/Ipad, London
- Bid Executive Pitch Consultants £22000 - £25000 per annum, West Midlands
- Account Manager Pitch Consultants £25000 - £30000 per annum, Birmingham
- Business Development Executive Digital Gurus £20000 - £35000 per annum, London
- Customer Retention Marketing (CRM) Manager - Retail Major Players £35000 - £40000 per annum + bens, London
Most viewed
- Campaign Viral Chart: P&G holds strong as Thinkbox debuts
- TBWA\Worldwide lands Adidas World Cup 2014 brief
- Carlsberg launches star-studded football-focused ad
- EDF unveils zoetrope campaign for Thank Yous push
- DDB takes emotional approach for new VW Polo campaign
- 'Embarrassed' WPP supports war veterans after creating Falklands ad
