NEWSMAKER/JOHN HARDIE: Enthusiastic marketing chief swaps fmcg for ITV - John Hardie has a passion for TV and 14 years of P&G expertise

By Claire Beale Friday, 31 October 1997 12:00AM

Last week, New ITV finalised its war cabinet, storming one of its biggest advertisers and most visible critics - Procter & Gamble - to appoint John Hardie, the managing director for Europe of P&G’s cosmetics and toiletries

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