CUSTOMER LOYALTY: In a league of its own - Fantasy football has taken off as a database marketing tool, and its potential has not been lost on the media, writes Sharon Smith
By SHARON SMITH Thursday, 16 October 1997 12:00AM
Like so many fads, the fantasy football phenomenon currently sweeping Britain is an import from the US. But unlike most, it is a craze that observers insist is here to stay for the foreseeable future.
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