STOP PRESS
By STEVE BELL Thursday, 18 February 1999 12:00AM
London Underground has been forced to slash the cost of sponsorship for the Millennium Dome tube station. It is about to sign a deal with Nestle for pounds 3m - less than a third of the original asking price. LU initially requested pounds 10m for branding North Greenwich station, which will be the arrival point for millions of visitors. The deal is being negotiated by MindShare and TDI, which handles London Transport ads.
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