Why IPG can't afford to emasculate mediaagain
By Claire Beale Friday, 27 October 2006 12:00AM
Once you have read our piece on the new Draft FCB on page 15, check out the Howard Draft video on YouTube. If you don't already know the tough-talking Chicagoan who has made it multimillionaire big in the world of direct marketing, this is a good introduction.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
