Mediaedge:cia scoops Media Agency of the Year
By Staff Thursday, 13 December 2007 08:30AM
At the start of the decade, the prospect of Mediaedge:cia winning anything, let alone Media Agency of the Year, was hard to imagine. A difficult merger between CIA UK and The Media Edge, followed by some lacklustre leadership, left WPP with something of a basket case on its hands in terms of its third-largest UK media agency.
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