The Week: i-Q - The Internet Question - Is it time for Orange to end its 'gold spot' ads?

Friday, 15 February 2008 12:00AM

The ads provide the Orange brand with much affection, they convey that the company has a sense of humour, and as brand character becomes increasingly important, they shouldn't drop the spots.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Campaign Jobs

Account Manager - Loyalty / CRM Blue Skies Marketing Recruitment £30000 to £40000 per annum, London
Web Project Manager Zebra People £50000 - £55000 per annum + pension, training budget, City of London
Strategic comms roles at Which? Which? £competitive + benefits, London
Web Editor / Journalist - Health / Women's Lifestyle - London RedCat Solutions £32000 - £35000 per annum, London
Digital Account Manager Blue Skies Marketing Recruitment £25000 to £32000 per annum, Avon