Leo Burnett ad attempts to change McDonald's image

By Staff Monday, 30 June 2008 04:20PM

LONDON - McDonald's will tomorrow launch the first commercial in a new campaign trying to overturn perceptions about the quality of its ingredients.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs