Public View - McDonald's 'planting' by Leo Burnett
Friday, 11 July 2008 02:00PM
LONDON - Vox Pops International, in association with Campaign, took to the streets to find out what members of the public think of Leo Burnett's new campaign for McDonald's Happy Meals.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Additional Information
Campaign Jobs
- Account Manager (Broadcast) - International design and production agency Yellow Cat Recruitment Ltd £30,000 per annum, London (City of)
- Creative Designer / Graphic Designer - (Design Agency) - Leicester Guru Careers £26k (DOE) + Benefits, Syston, Leicester, Leicestershire (LE7 2HB)
- Graduate Sales Executive - Glossy Magazine Title round8 £19-20k + Commission, Central London
- SEO Manager/ Senior SEO Manager PFJ £30000.00 - £38000.00 per annum + benefits, London
- Head of SEO & Social PFJ £60000 - £80000.00 per annum + bonus & benefits, London
Most viewed
- Ikea turns to Pinterest for first Indian-inspired range
- Billington Cartmell picked for 'integrated' Apprentice ad task
- Paddy Power ad banned for being offensive to transgender community
- Twitter's Dorsey named Cannes Lions Media Person of 2012
- OMD retains £10m Shop Direct search business
- Campaign Viral Chart: Musical flashmob plays its way to the top
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.





