US truck maker funds Fathom's big rig documentary
By Dan Leahul Wednesday, 13 August 2008 04:00PM
LONDON - Omnicom agency Fathom Communications has produced a 45-minute documentary on truckers which has been bankrolled to the tune of $15m (£8m) by Navistar, a US heavy vehicle manufacturer hoping to generate buzz for a new model.
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