Mobile networks join forces with trade body

By Dan Leahul Tuesday, 23 September 2008 03:10PM

LONDON - The UK's five major mobile phone networks have appointed the Internet Advertising Bureau as the trade body for the nascent mobile advertising market.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs