BMB's Cheil deal - the story behind the headlines

By Kate Nettleton Thursday, 04 December 2008 06:55AM

LONDON - On Monday morning, just two months after talks with Omnicom broke down, the staff at Beattie McGuinness Bungay gathered to receive the news via satellite link from South Korea that the agency had sold a 49 per cent stake to Cheil Worldwide.

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