L'Oreal shifts YSL Beaute media to ZenithOptimedia
By Darren Davidson Friday, 12 December 2008 12:40PM
LONDON - L'Oreal is to shift its £1.5m media planning and buying account for the beauty division of Yves Saint Laurent from Havas-owned MPG to Publicis' ZenithOptimeda without a pitch as part of a consolidation process.
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