Cadbury invites ridicule with 'milk' warning on Dairy Milk bars
By Darren Davidson Monday, 12 January 2009 09:00AM
LONDON - In what appears to be a case of stating the blindingly obvious, Cadbury is to print the warning "contains milk" on bars of Dairy Milk, despite the presence of the name and the logo, which depicts a glass and a half of milk being poured into a chunk of chocolate.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Design Lead (Mobile) Propel £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
- New Business Exec | c. £42k + benefits | central London Bruzas & Co to £42k + benefits and bonus, central London
- Principle Analyst (Marketing & Insight) Harnham Search and Selection £40000 - £60000 per annum, London
- Database Marketing & Customer Analytics Manager Harnham Search and Selection £45000 - £55000 per annum + Bonus & Benefits, North West England
- Product Pricing Manager (Retail Banking) Harnham Search and Selection £38000 - £60000 per annum, London
Most viewed
Most commented
