Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Rugby stars strip for Powerade poster ads
By Staff Monday, 26 January 2009 09:30AM
LONDON - Powerade has decided that the best way to promote its sponsorship of the Rugby Football Union is to get a few of Britain's top players to get their kits off.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
