The Week: DM Reviews - Citroen kicks off DM review
Friday, 06 February 2009 12:00AM
Citroen has called a formal review of its direct marketing account, following Kitcatt Nohr Alexander Shaw's decision to resign the business after it won the Toyota below-the-line account last week. Citroen is in the process of drawing up a shortlist of agencies, with pitches expected to take place later this month.
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