Waitrose to launch lower-cost products

By Miranda Fitzgerald Tuesday, 03 March 2009 08:45AM

LONDON - Waitrose is entering the supermarket price war with the launch of a lower-priced, everyday food range. Essentials, which will go into stores next Monday (9 March), will be competitively priced, but not as cheap as other supermarket economy ranges.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs