The Week: Advertising News - Aleksandr lands sidekick

Friday, 24 April 2009 12:00AM

Aleksandr, the Russian meerkat mascot of comparethemarket.com, is joined by a nerdy sidekick, Sergei, in the latest TV spot of VCCP's "comparethemeerkat" campaign. The ad featuring Sergei, the head of IT at comparethemeerkat.com, breaks today (Thursday).

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