Aviva's £80m celebrity rebrand under fire
By Nikki Sandison Thursday, 30 April 2009 09:35AM
LONDON - Insurance group Aviva has been accused of squandering money with its £80m rebranding campaign, which included celebrity-packed ads featuring Bruce Willis, Ringo Starr and Elle Mcpherson.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Account Director AF Selection £32 - £40,000 + superb benefits, Manchester
- Digital Account Manager Major Players £28000 - £35000 per annum, London
- Digital Creative Team senior - London 65K The Industry Club London Ltd £65,000, Central London
- Digital Content Editor-Financial Services-Hamps Blue Skies Marketing Recruitment £26000 to £30000 per annum, Southampton
- Junior Account Manager Major Players £23000 - £25000 per annum, London
Most viewed
Most commented
