Waitrose launches DM campaign for essentials

By Fiona Ramsey, marketingmagazine.co.uk Thursday, 28 May 2009 12:43PM

LONDON - Waitrose has launched a direct marketing campaign to promote Essential Waitrose, its new range of more than 1,400 competitively priced everyday products.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Campaign Jobs

Digital Channel Manager (Marketing / Retail Banking) Harnham Search and Selection £40000 - £60000 per annum, London
Design Lead (Mobile) Propel £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London Bruzas & Co to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight) Harnham Search and Selection £40000 - £60000 per annum, London
Database Marketing & Customer Analytics Manager Harnham Search and Selection £45000 - £55000 per annum + Bonus & Benefits, North West England