The Week: Advertising News - Jordan inspires Virgin ad
Friday, 22 May 2009 12:00AM
Virgin Trains last week tapped into the tabloid mania surrounding the breakdown of Katie Price, aka Jordan, and Peter Andre's marriage, by putting out a tongue-in-cheek ad that appeared in London Lite with the strapline: "We'd get Peter back with Katie faster than a magazine deal." The ad was created by Miles Calcraft Briginshaw Duffy.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
