Media Perspective: Summing up your digital strategy in just 140 characters

By Russell Davies, russell@russelldavies.com Friday, 17 July 2009 12:00AM

A chap called Chris Heathcote raised the intriguing idea of "Peak Web" the other day on his blog, anti-mega.com. He was discussing a horribly spurious graph claiming to illustrate the death of old media and the triumph of all flavours of "Social Media".

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