Creatives won't like it but DRTV has a new champion in Cash4Gold's CEO Jeff Aronson
By Noelle McElhatton Friday, 31 July 2009 06:56PM
CLIENT IN THE HOTSEAT - First the excitement, then the let down. Cash4Gold's promise to become the UK's biggest DRTV advertiser was followed by what one critic called 'a dinosaur of a DRTV ad'. But CEO Jeff Aronson says it's all part of a well honed plan.
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