Volkswagen Sweden 'the fun theory' by DDB Stockholm
Wednesday, 14 October 2009 03:52PM
Volkswagen Sweden and DDB Stockholm have come up with the 'Fun Theory' a unique initiative aimed at encouraging people to change their behaviour for the better.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
Subscribe now for full access to the Brand Republic Group
(Brand Republic, Campaign, Marketing, Media Week, PRWeek)
Or
Additional Information
Campaign Jobs
- Account Director Major Players £38000 - £45000 per annum, London
- Account Manager Major Players £25000 - £32000 per annum, London
- Senior Account Manager Major Players £32000 - £38000 per annum, London
- Senior Account Executive Major Players £18000 - £24000 per annum, London
- Account Manager Major Players £24000 - £28000 per annum, London
Most viewed
- McCain cooks up potato-scented bus stop campaign
- Picture Gallery: OgilvyOne Direct Agency of the Year party
- BA suitcase race highlights Olympic spirit
- Cravendale unveils Muppets campaign
- Red Bull to live stream supersonic skydive attempt
- Campaign Viral Chart: Chevy Super Bowl music video rises to top
Most commented
