IPA urges adland to think diagonally
By John Tylee Friday, 27 November 2009 09:30AM
LONDON - Britain's agencies were this week urged by their trade body to get behind an online initiative aimed at drawing in more unique talents into the industry.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
