Israeli pop hit revealed as Aids awareness hoax

By John Tylee Monday, 30 November 2009 08:00PM

LONDON - A song that has soared up the pop charts in Israel was tonight exposed as an elaborate hoax by one of the country's leading agencies to draw attention to the threat of Aids.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs