Campaign Media Awards 2009: Necessity proves itself the mother of creative invention

By Philippa Brown Friday, 27 November 2009 12:00AM

New Year's Eve last year was an interesting time for me. I remember feeling, as the clock struck midnight, a mixture of emotions. On the one hand, and given the economic backdrop, I'll admit to some anxiety, but on the other, I also felt excited, since crises provide us with the chance to choose between inertia and innovation. Think Apple. Think John Galliano. Think the birth of the Soap Opera.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs