Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
Paddy Power opens betting on brands debuting in soaps
By Joe Thomas Monday, 04 January 2010 12:12PM
LONDON - Paddy Power is taking bets on which fast food, soft drinks and alcohol brands will be first to make an appearance in a soap opera, following growing speculation that product placement will be allowed in the UK.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
