AXA launches motor insurance brand with 'pavement rage' ad

By Alex Brownsell Monday, 01 February 2010 08:00AM

LONDON - AXA is launching a £10m marketing campaign to support the launch of its new direct motor insurance product targeting older drivers.

To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.

Subscribe now for full access to the Brand Republic Group

(Brand Republic, Campaign, Marketing, Media Week, PRWeek)

Create an account now

Or

Regsiter for Limited Access


Additional Information

Campaign Jobs