Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
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Product placement green-light a 'victory for common sense', says ITV
By Adrian Pennington Tuesday, 16 February 2010 01:12PM
Spend on product placement on TV will build steadily from the autumn before settling at about 5% of the spot ad market, or about £160m a year
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
