Google looking for London shop to handle World Cup brief

By Kate Nettleton Thursday, 11 March 2010 08:00AM

LONDON - Google is on the hunt for an agency to handle a TV advertising campaign to promote its mobile search facility during the 2010 World Cup in South Africa.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.