Research & data for the advertising & creative industries

JWT identifies 20 female tribes in global study
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JWT identifies 20 female tribes in global study

J Walter Thompson has come up with 20 new female tribes as part of its initiative analysing women's attitudes to life issues such as sexuality, careers and health.

UK content marketing spend predicted to more than double by 2020
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UK content marketing spend predicted to more than double by 2020

Content marketing spend in the UK is set to rise 179.2 per cent to £349 million in 2020, from £125 million in 2014, according to a report from Yahoo and Enders Analysis.

Brexit blamed for fall in TV adspend
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Brexit blamed for fall in TV adspend

TV insiders are blaming clients' anxiety over the Brexit vote for a bigger-than-expected fall of up to 7 per cent in the TV ad market in April and have revised down forecasts for the year.

One in five working parents says employer 'does not support them'
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One in five working parents says employer 'does not support them'

One in five parents in the advertising and media industries has said that their employer does not support them at all, according to Nabs, the non-profit organisation.

UK adspend grew at highest rate since 2010 to £20 billion
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UK adspend grew at highest rate since 2010 to £20 billion

UK adspend grew at its highest rate since 2010 last year by 7.5 per cent to £20.1 billion, according to the Advertising Association/Warc Expenditure Report.

IPG reports 6.7% rise in organic revenue
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IPG reports 6.7% rise in organic revenue

Interpublic Group, the owner of McCann and MullenLowe, has posted a 6.7 per cent increase in organic revenue for the first three months of the year.

Havas UK revenue dips in first quarter
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Havas UK revenue dips in first quarter

Havas has reported a 1.6 per cent decline in year-on-year revenue for the first quarter of 2016.

M&A deals hit $6.5bn after first-quarter flurry
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M&A deals hit $6.5bn after first-quarter flurry

Mergers and acquisitions activity gained pace in the first quarter of 2016, with 288 deals completed globally - up by almost a third compared with the same period last year.

Ad Pulse: How Apple's Cookie Monster ad became an online hit
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Ad Pulse: How Apple's Cookie Monster ad became an online hit

Unruly has analysed the most shared ad of March, Apple's "timer" video starring the Cookie Monster, to reveal wisdom for marketers.

Omnicom UK organic revenue up 2.2%
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Omnicom UK organic revenue up 2.2%

Omnicom Group's UK organic revenue in the first quarter of 2016 was up 2.2 per cent on the previous year.

Publicis Groupe UK revenue down 0.7%
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Publicis Groupe UK revenue down 0.7%

Publicis Groupe's UK organic revenue shrank by 0.7 per cent year on year in the first three months of 2016, despite the company's global revenue growing by 8.9 per cent.

Digital adspend growing at fastest rate for seven years
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Digital adspend growing at fastest rate for seven years

Digital adspend is growing at its fastest rate for seven years, according to the latest figures compiled by the Internet Advertising Bureau.

Ad budgets up as confidence sinks
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Ad budgets up as confidence sinks

UK marketing budgets have risen in the first quarter of 2016, but uncertainty over Brexit has seen financial confidence plummet to a three-year low, research says.

UKTV overtakes Channel 5 and Sky
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UKTV overtakes Channel 5 and Sky

UKTV overtook Sky and Channel 5 in terms of share of commercial impacts in 2015, as its revenue rose by 13 per cent year on year.

It's about the little things: the case for small data
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It's about the little things: the case for small data

Big data cannot truly provide insights into who we are and what we desire, Martin Lindstrom writes.

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