Research & data for the advertising & creative industries

UK adspend hits third quarter record of £4.6bn
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UK adspend hits third quarter record of £4.6bn

UK adspend grew 6.8 per cent year on year in the third quarter of 2015 to reach a record £4.64 billion, according to the latest Advertising Association/Warc Expenditure Report.

Creston warns of reduced revenue growth as clients stall on projects
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Creston warns of reduced revenue growth as clients stall on projects

Creston, the marketing group that owns TMW, has warned of "significantly reduced" revenue growth for January in its latest financial update.

Salaries for junior media sales staff hit new highs because of skills shortage
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Salaries for junior media sales staff hit new highs because of skills shortage

Junior and middle-ranking sales staff at media owners saw their salaries hit new highs last year because of a skills shortage across the ad industry, according to new research.

Election campaigning: how to spend it
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Election campaigning: how to spend it

Political parties' general election spending was published on Wednesday. Benedict Pringle, an account director at Abbott Mead Vickers BBDO and the author of politicaladvertising.co.uk, crunches the numbers for Campaign.

Advertisers lack mobile programmatic advertising understanding, says IAB research
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Advertisers lack mobile programmatic advertising understanding, says IAB research

Advertisers have a lack of understanding of programmatic advertising on mobile, according to research by the Internet Advertising Bureau UK.

UKTV posts record 2015 as ad share matches Channel 5 and Sky
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UKTV posts record 2015 as ad share matches Channel 5 and Sky

UKTV has grown its commercial share to an all-time high, after an exceptional Boxing Day put the broadcaster on par with Channel 5 and Sky channels for the first time.

UK leads world in catch-up and online TV viewing, says Ofcom
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UK leads world in catch-up and online TV viewing, says Ofcom

UK TV viewers are among the world's most technologically advanced, suggests an Ofcom study that measures television viewing habits on different devices across countries.

ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016
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ZenithOptimedia forecasts UK 'stellar' ad growth of almost 10% in 2016

ZenithOptimedia has become the second major media agency to revise upwards its forecast for UK advertising in 2016 as it expects "pretty stellar" growth of almost 10 per cent.

TV ad revenues set to smash December record this Christmas
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TV ad revenues set to smash December record this Christmas

British TV broadcasters are ready for a record December as advertisers are poised to spend £310 million with ITV, Channel 4 and Sky during the Christmas season.

UK agencies lead The Gunn Report's top 20 ads from the 21st Century
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UK agencies lead The Gunn Report's top 20 ads from the 21st Century

The Gunn Report has released a popular poll of the 20 best ads of the 21st Century (so far) and it features more entries from UK agencies than shops in any other country.

Top reasons an online ad is not viewable revealed in Meetrics study
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Top reasons an online ad is not viewable revealed in Meetrics study

The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.

Group M hikes UK ad growth forecast to 7% for 2015 and 2016
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Group M hikes UK ad growth forecast to 7% for 2015 and 2016

WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth.

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect
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Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect

Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year.

Ad tech partnerships difficult to make profitable, say media agencies
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Ad tech partnerships difficult to make profitable, say media agencies

Four in ten media agencies are not able to monetise ad tech as well as traditional media, according to a new survey.

John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female
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John Lewis and Sainsbury's Christmas ads: new social media followers are mostly female

John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media.

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Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
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1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
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1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

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