WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth.
Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year.
Nearly half of media agencies are not able to monetise ad tech as well as traditional media, according to a new survey.
John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media.
The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded.
Creston, the marketing group that owns TMW and Nelson Bostock, has reported a 74 per cent drop in pre-tax profits for the six months ending in September this year.
Cinema has the strongest combined brand impact of any medium, according to research by Millward Brown, commissioned by Digital Cinema Media.
More than half of people in the UK will own a smartphone by the end of this year for the first time, according to research from ZenithOptimedia.
Children are spending more than 15 hours a week online, and only one third of 12- to 15-year-olds can identify a paid-for ad in search engine results, according to research by Ofcom.
John Lewis' Christmas ad has topped a poll of mothers' favourite festive ads by retailers for the second year in a row.
Instant reaction to Sainsbury's Christmas ad featuring Mog the cat has been very positive on social media - even if it failed to generate anywhere near the buzz of last week's launch by John Lewis.
The Audit Bureau of Circulations will be releasing print and digital figures together for the first time next month.
Dentsu has posted revenue of YEN 374 billion (£2 billion) for the first half of its financial year, a 13.6 per cent rise compared with the same period last year.
Nearly one in five people in the UK are using ad-blockers - an increase since the summer, according to research that charts the rise in popularity of the software.
Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom.
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