Research & data for the advertising & creative industries

WPP reports surge in pre-tax profits but warns of 'misplaced' optimism
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WPP reports surge in pre-tax profits but warns of 'misplaced' optimism

WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2015, up 44.5 per cent year-on-year.

Revenue lost from ad blocking estimated at £14bn
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Revenue lost from ad blocking estimated at £14bn

The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015.

Top 50 ad agencies see 'lowest profit margins for seven years'
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Top 50 ad agencies see 'lowest profit margins for seven years'

Operating profit margins at the UK's top 50 advertising agencies are at their lowest level for seven years, according to research from accounting firm Kingston Smith W1.

Traditional TV viewers predicted to drop as mobile fuels rise in online video
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Traditional TV viewers predicted to drop as mobile fuels rise in online video

Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.

The changing face of direct marketing
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The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

Cinema ad revenues up 21% in first half of 2015
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Cinema ad revenues up 21% in first half of 2015

Cinema ad revenues have increased by 21 per cent in the first half of the year compared to the same period in 2014, according to figures released by Digital Cinema Media (DCM) today.

UK adspend reaches record high in Q1
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UK adspend reaches record high in Q1

UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure.

Apple gadgets no longer necessity, says study
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Apple gadgets no longer necessity, says study

The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand.

Publicis Groupe reports 35 per cent revenue rise
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Publicis Groupe reports 35 per cent revenue rise

Publicis Groupe recorded revenue of €4.5 billion (£3.2 billion) in the first half of the year, a 35 per cent increase compared to the same period last year, and a 1.2 per cent rise organically.

New business on the slide in 2015
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New business on the slide in 2015

The total number of new-business appointments fell by 12.2 per cent in the first half of 2015 compared with the same period in 2014, according to new research from AAR.

WPP tops M&A table as deals increase in second quarter
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WPP tops M&A table as deals increase in second quarter

The number of mergers and acquisitions in the global marketing communications space increased by 13 per cent last quarter, led by 12 deals involving WPP.

Top brands increase YouTube adspend 60 per cent
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Top brands increase YouTube adspend 60 per cent

The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.

Magnetic commissions David Brennan to explore premium ads
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Magnetic commissions David Brennan to explore premium ads

Magnetic, the magazines marketing body, has commissioned David Brennan, the founder of Media Native, to look at how ads in premium content can enhance the consumer's experience.

Marketing budgets up again despite declining confidence
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Marketing budgets up again despite declining confidence

Marketing budgets have increased for the 11th conse­cutive quarter but confidence is "on the wane", according to the latest IPA Bellwether Report.

A view from Dave Trott: Is big data the answer?
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A view from Dave Trott: Is big data the answer?

The current thinking is that big data will solve everything.

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