Deepening concerns over the rise of ad-blockers have failed to quell the surge in digital adspend, according to new findings from the Internet Advertising Bureau.
Radiocentre, the trade body for commercial radio, has launched a tool for brands and agencies that explores how music can be linked to brands more strategically.
Consumer trust in most forms of advertising and communication - including TV ads, company websites and editorial content - has fallen in the past two years, according to the latest research from Nielsen.
Just a quarter of those working in senior management roles in advertising and marketing are women, according to a study by The Creative Industries Federation.
There is a lack of understanding in programmatic trading among those working in advertising, according to a new report.
More than half of all UK adspend will be digital next year, Carat has predicted, with the total market to grow by 6.4 per cent in 2015.
Mobile advertising is set to overtake newspaper expenditure in the UK this year and globally in 2016 - a year earlier than previously predicted, ZenithOptimedia has forecast.
Marketers will use fewer media agencies and bring more work in-house by 2020, according to research by the media consultancy MediaSense.
Consumers underestimate the contribution that advertising revenue has in funding high quality editorial, research from video advertising specialist Teads has found.
Advertisers cannot afford to think of the time Brits spend online as a "homogenous entity", it was claimed in response to a survey that said people in the UK spend just under three hours per day online.
People in the UK overestimate the bad behaviours of other people, a new study has revealed.
WPP, the world's largest advertising holding company, has reported pre-tax profit of £709.7 million in the first half of 2015, up 44.5 per cent year-on-year.
The number of people using ad blocking software has grown by 82 per cent in the UK over the past year and worldwide usage is expected to hit ad revenues by more than £14 billion in 2015.
Operating profit margins at the UK's top 50 advertising agencies are at their lowest level for seven years, according to research from accounting firm Kingston Smith W1.
Linear TV viewing figures are set to drop worldwide for the first time next year, with online video consumption set to rise by 23.3 per cent in 2015, according to a report by ZenithOptimedia.
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