Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.
Cinema ad revenues have increased by 21 per cent in the first half of the year compared to the same period in 2014, according to figures released by Digital Cinema Media (DCM) today.
UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure.
The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand.
Publicis Groupe recorded revenue of €4.5 billion (£3.2 billion) in the first half of the year, a 35 per cent increase compared to the same period last year, and a 1.2 per cent rise organically.
The number of mergers and acquisitions in the global marketing communications space increased by 13 per cent last quarter, led by 12 deals involving WPP.
The total number of new-business appointments fell by 12.2 per cent in the first half of 2015 compared with the same period in 2014, according to new research from AAR.
The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.
Magnetic, the magazines marketing body, has commissioned David Brennan, the founder of Media Native, to look at how ads in premium content can enhance the consumer's experience.
Oh dear. Here we go again.
Insight and Product Manager Competitive Dyson, United Kingdom
Digital Quality Lead Competitive Dyson, United Kingdom
Digital & Social Media Planner - Boutique Digital Agency c£80k + Fill Recruitment, London (Central), London (Greater)