Research & data for the advertising & creative industries

The changing face of direct marketing
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The changing face of direct marketing

Customer engagement is a better term for this evolving discipline - it's no longer about using data to sell but about improving lives.

Cinema ad revenues up 21% in first half of 2015
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Cinema ad revenues up 21% in first half of 2015

Cinema ad revenues have increased by 21 per cent in the first half of the year compared to the same period in 2014, according to figures released by Digital Cinema Media (DCM) today.

UK adspend reaches record high in Q1
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UK adspend reaches record high in Q1

UK adspend in the first quarter of the year was the highest on record, hitting £4.7 billion, an 8.2 per cent growth compared with the same period last year, according to figures from the Advertising Association/Warc Expenditure.

Apple gadgets no longer necessity, says study
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Apple gadgets no longer necessity, says study

The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand.

Publicis Groupe reports 35 per cent revenue rise
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Publicis Groupe reports 35 per cent revenue rise

Publicis Groupe recorded revenue of €4.5 billion (£3.2 billion) in the first half of the year, a 35 per cent increase compared to the same period last year, and a 1.2 per cent rise organically.

WPP tops M&A table as deals increase in second quarter
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WPP tops M&A table as deals increase in second quarter

The number of mergers and acquisitions in the global marketing communications space increased by 13 per cent last quarter, led by 12 deals involving WPP.

New business on the slide in 2015
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New business on the slide in 2015

The total number of new-business appointments fell by 12.2 per cent in the first half of 2015 compared with the same period in 2014, according to new research from AAR.

Top brands increase YouTube adspend 60 per cent
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Top brands increase YouTube adspend 60 per cent

The average spend on YouTube from the top 100 brands, such as Apple, Coca-Cola and IBM, has increased by 60 per cent year on year, according to Google.

Magnetic commissions David Brennan to explore premium ads
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Magnetic commissions David Brennan to explore premium ads

Magnetic, the magazines marketing body, has commissioned David Brennan, the founder of Media Native, to look at how ads in premium content can enhance the consumer's experience.

On the Campaign couch: What is big data?
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On the Campaign couch: What is big data?

Oh dear. Here we go again.

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