The new poster campaign uses the headline ‘dontleaveituntilthelastminute.com’, claiming that many of Virgin Holidays’ best deals are available when booked well in advance.
However, yesterday, Lastminute.com launched legal proceedings against the firm for breaching its copyright.
Mark Sells, head of UK marketing at Lastminute.com told Campaign: "We have issued a claim for damages against Virgin Holidays.
"We have had a lot of success in protecting the copyright of our URL and take potential breaches very seriously."
He said that hoped that Virgin would respond positively to his company’s claim, and that legal action would not have to be progressed any further.
Virgin Holidays has yet to respond to Campaign’s call about the matter.
Lastminute.com sues Virgin Holidays over poster campaign
by Colin Marrs, campaignlive.co.uk, 02 July 2009, 11:30am
LONDON - Lastminute.com is taking legal action against Virgin Holidays over a new campaign which it says infringes its copyright.
Lastminute.com...suing Virgin Holidays over poster campaign
All Comments
Alan Stracey - 02 July 2009
Harrumph. They didn't even bother to register the URL dontleaveittothelastminute.com - Integration FAIL.
Holly - 02 July 2009
Alan - it's "dontleaveitUNTILthelastminute.com", not "TOthelastminute.com". Seems they have indeed registered it, as it redirects to Virgin Holidays.
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