The 30-second film, which aired on BBC1 straight after the match, with the Nike branding removed, features sports icons Serena Williams, Michael Jordan, Tiger Woods, John McEnroe.
It also features Pete Sampras, who held the Grand Slam record for seven years up until Federer's win against Andy Roddick yesterday.
Nike launches tribute film to Roger Federer's Grand Slam record
by Staff, 06 July 2009, 11:30am
LONDON - Nike yesterday launched a 30-second video celebrating Roger Federer's Wimbledon men's singles win, which gave him a record-breaking 15th Grand Slam title.
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Tommy Mancktelow - 06 July 2009
big fan of The Fed's, but found the whole thing quite cringe worthy...
Matt Saunders - 06 July 2009
Whether you like it or not you've got to give credit to Nike for getting a 30 second ad on BBC1!
Watching yesterday, to me it looked like a blatant Nike ad, but the BBC obviously didn't see it this way...
Barack Obama - 06 July 2009
Yes, pretty sketchy that the BBC allowed this to shown, even if they did remove the Nike branding. When was the last time they showed a whole ad for a commercial product as part of their programming content? Who do we complain to?
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