The movie, Mr Right, follows the life of three homosexual couples, and is coming to the UK after a US release last year.
BMB’s ad takes the form of a letter to Moir, who provoked outrage after comments she made about the death of former Boyzone singer Stephen Gately, who was gay.
A spokeswoman for BMB said: "Mr Right is a film that appeals to both straight people and
homosexuals... we're anxiously awaiting Moir’s response."
The ad will run in this week's Time Out magazine.
BMB partner Trevor Beattie was one of the film’s producers.
BMB writes letter to Jan Moir to promote 'homcom' film
by Staff, campaignlive.co.uk, 19 November 2009, 5:25pm
LONDON - Beattie McGuinness Bungay has written a letter to maligned Daily Mail columnist Jan Moir, to promote the showing of a new film about three homosexual couples.
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Martin Ballantine - 19 November 2009
Slightly dull, humourless and all a bit cheap really. Nothing clever about it - which you'd normally associate with BMB. On a \(low) level with the Sun's hectoring approach to GB's letter to Jacqui Janes...and maybe as badly judged?
alex parr - 20 November 2009
I agree. and as a gay man I have absolutely no interest in what someone like Jan Moir has to say on anything gay.
Grilla Login - 20 November 2009
Carla, Grilla's sexuality will remain a secret. Because not all of us feel the need to reveal to the world what our sexuality is at every available opportunity.
[Grilla's swing both ways, in case you were interested.]
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