The spot, created by Fallon, features real Asda workers such as DJ and Alison.
It shows that their decisions to turn off lights in the warehouse, and recycle cardboard packaging help the supermarket to lower the price of everyday goods such as tea, coffee and fruit and veg.
The ad goes on to explain that in January the supermarket will be rolling back the price of 4000 products.
Credits
Creative agency
Fallon
Client
Asda
Copywriter
Martin Gillian
Art Director
Dave Lang
Media agency
Carat
Media planner
Helen Curtin / Richard Frampton
Production company
Between the Eyes
Director
Johnny Hopkins
Producer
Ben Pugh
Editor
Ted Guard
Post-production
MPCMusic (composed)
Audio post-production
Grand Central
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