Analysis & features

BRANDS

Brand partnerships: maintain the momentum

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Creating the 3D Fan

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Let's challenge our assumptions about the nation

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Why creative people have lost their way

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Does digital productivity need a reset?

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The brand view: AR's day may have finally come

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Boys don't cry: the changing nature of masculinity

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How voice technology is changing everything for brands

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Job description: Digital project manager

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Migration is important for creativity

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Why search is transforming the power of marketing

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BRANDS

IFA Berlin 2017: A more human experience

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This one word could deliver real brand transformation

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Adwatch: KFC is the cheery antithesis of Trivago

BRANDS

Can Amazon Find itself ahead of the pack?

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Taking stock of earned media in the 'fake news' era

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We have to make news, not ads

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Get a room: how Trivago could turn around the haters

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Is the Trivago ad really the nadir of the ad industry's output?

BRANDS
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Why influencer marketing is starting to grow up

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We need to talk about the Trivago ad

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Remembering David Bernstein: a creative businessman

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Alexa on trial: an agency experiment

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We should be afraid, we should be very afraid

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BRANDS
AGENCY

Failures wanted in creative advertising

The history of advertising in quite a few objects

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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).