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Rio 2016 Olympics

AGENCY

Rio 2016 Olympics: the campaigns vying for gold

With the Rio 2016 Olympics underway, Campaign takes a look at the best (and worst) campaigns from the brands and...

AGENCY

Film tells story of first refugee Olympic team to 'show the world their potential'

The United Nations High Commissioner for Refugees has partnered with Grey London and production company Just So to tell the...

BRANDS

The IOC may give host nations greater access to Olympic brand following criticism

The International Olympic Committee has said it is considering allowing governments greater access to the Olympic brand in future, after...

BRANDS

Why Rio Olympics sponsorship is risky business

Given the chaotic build-up to Rio, is Olympic sponsorship a toxic investment, Simon Gwynn asks.

BRANDS

Should the Olympics allow fast-food sponsors?

Fat chance of Jamie Oliver, or any of the other activists gathered under his anti-obesity banner, preventing McDonald's or Coca-Cola...

BRANDS

Samsung moves beyond the rational for Rio Olympics campaign

Samsung is relying on an emotional connection with customers in its new Olympics campaign.

AGENCY

'The superhumans' return in Channel 4's Paralympic sequel

Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games...

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How Nissan used 'intelligent marketing' to top the brand table at Rio

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Who won gold at the Twitter Olympics?

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