Opinion

An unhappy agency/client alliance works both ways
Share

An unhappy agency/client alliance works both ways

One of London's less decorated executive creative directors recently took me through a presentation of a major new ad campaign.

Man vs machine: the battle for social media
Share

Man vs machine: the battle for social media

It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.

A view from Dave Trott: Close enough is good enough
Share

A view from Dave Trott: Close enough is good enough

Can you spot the difference between these two?

Let's make life easy for the brain-drained generation
Share

Let's make life easy for the brain-drained generation

When were you last really, really tired?

On the Campaign couch: Should every brand have a purpose?
Share

On the Campaign couch: Should every brand have a purpose?

Every new advertising agency claims to have identified some fundamental change in human attitudes and behaviour.

Global viewpoint from Spain
Share

Global viewpoint from Spain

As we sit in the middle of our precious summer months, our thoughts are allowed to drift to the weather. And the forecast for Spain and its ad market is changeable.

Ad fraud rears its head again, but should we care?
Share

Ad fraud rears its head again, but should we care?

Another week, another set of headlines on bots.

Reporters without borders for a global, mobile FT brand
Share

Reporters without borders for a global, mobile FT brand

As we head into a period a Norwegian friend of mine delightfully calls the "cucumber season" - due to all the filler stories about growing vegetables - there is still plenty that demands our attention.

You're so wrong, you're right
Share

You're so wrong, you're right

"Right," Mark Earls says. "Everyone in the second row and the fourth row, come up to the stage. We're going to play a game that illustrates what happens when humans copy each other."

Instagram is cautiously tapping into inspiration
Share

Instagram is cautiously tapping into inspiration

What's all the fuss about Instagram?

Creative media thinking can free branded content
Share

Creative media thinking can free branded content

I have seen the future, so thought I should share it.

Tech viewpoint on the role of developers
Share

Tech viewpoint on the role of developers

The brand/agency relationship can be a complicated thing.

Let's make an ad career the easy sell it should be
Share

Let's make an ad career the easy sell it should be

My stepson recently graduated and, being a bright lad, has managed to land a job at Accenture.

Line between money and morals is increasingly fine
Share

Line between money and morals is increasingly fine

So, what to make of the conclusion of the Heinz review?

On the Campaign couch: Can clients be creative too?
Share

On the Campaign couch: Can clients be creative too?

What is it about the word "creative" that renders grown-ups' brains to mush?

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Trending

Just published