Opinion

How the consumer magazine ABCs will affect key brand sectors
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How the consumer magazine ABCs will affect key brand sectors

It's that time of year again when media owners either celebrate or commiserate on the last six months' circulation performance. ZenithOptimedia's joint head of investment looks behind the numbers.

The real reason you don't ride a hoverboard to work
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The real reason you don't ride a hoverboard to work

Many of you reading this may be too young to remember fighting over Cabbage Patch dolls or Buzz Lightyear toys.

A view from Dave Trott: We believe what's interesting
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A view from Dave Trott: We believe what's interesting

In 1954, Linus Pauling won the Nobel Prize in Chemistry.

Zero-based budgeting: marketing's latest fad
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Zero-based budgeting: marketing's latest fad

Setting a budget can be a crude and unsatisfactory process.

Wanted: manbassadors to join the diversity fight
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Wanted: manbassadors to join the diversity fight

Agency bosses, especially those who are men, must also focus on inclusion, equality and well-being, Paul Frampton writes.

On the Campaign couch: How do we get along post-merger?
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On the Campaign couch: How do we get along post-merger?

After being acquired, my agency is moving into an office with our new owner.

Technology giants doing wrong? It makes me mad
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Technology giants doing wrong? It makes me mad

What a palaver. Google executives are grilled by MPs to justify why the world's most valuable company pays a lower percentage of tax than just about anyone in the UK, a few weeks after its £130 million payment - meant to recast them as decent citizens - backfired spectacularly.

Can we focus on the positives of publishing?
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Can we focus on the positives of publishing?

Agencies and advertisers should support these valuable brands and push for more data from the ABC.

Say anything about Twitter but at least it will pay tax
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Say anything about Twitter but at least it will pay tax

No-one likes Twitter at the moment. Writing this ahead of Twitter's annual results, which were due late on Wednesday, it is clear that there are problems, with an exodus of senior US talent and the share price hitting a record low this week.

Tech viewpoint on mobile
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Tech viewpoint on mobile

Mobile is everywhere. This is the key theme for the upcoming Mobile World Congress in Barcelona - and, with consumer consumption of mobile media rising faster than ever (mobile is expected to hit 29 per cent of consumers' total time spent with media each day in 2016), it has never been a more relevant statement.

A better way to use data
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A better way to use data

Everybody likes to believe they make good decisions when they trust their gut instinct.

A view from Dave Trott: It's all down to heuristics, guv
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A view from Dave Trott: It's all down to heuristics, guv

My dad had ten brothers and sisters.

Finally, Publicis' restructure is showing some clarity
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Finally, Publicis' restructure is showing some clarity

There were a lot of unanswered questions when Publicis Groupe announced its restructure last autumn.

It's hard to escape that lingering whiff of legislation
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It's hard to escape that lingering whiff of legislation

You can't move for celebrities at advertising conferences now.

Outdoor media sector on edge over Tube decision
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Outdoor media sector on edge over Tube decision

This could be a defining year for outdoor advertising in the UK.

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