Opinion

Fighting over grads means we ignore the mavericks
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Fighting over grads means we ignore the mavericks

It's a long time since I was at school but this will forever be back-to-school week - a discomforting blend of exciting new possibilities and bubbling panic.

A view from Dave Trott: People don't miss what they never had
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A view from Dave Trott: People don't miss what they never had

"Life, Liberty, and the pursuit of Happiness" is one of the most famous phrases in the English language.

It is time for agencies to stop resisting change
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It is time for agencies to stop resisting change

Planning and buying teams bring strategy to life through execution; we reach audiences.

On the Campaign couch: Are we approaching recruitment all wrong?
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On the Campaign couch: Are we approaching recruitment all wrong?

As the chief executive of an ad agency, we are finding it increasingly hard to secure the best talent at graduate level.

Adland needs to wake up to the dangers of Brexit
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Adland needs to wake up to the dangers of Brexit

The summer silly season in British politics will close with the tragicomedy of Labour's leadership election.

Making good advertising requires delicate balance
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Making good advertising requires delicate balance

Havas Media's Tom Goodwin misses expensive advertising: "The very act of investing in TV, buying a premium billboard, taking an ad in Vogue became brand-building... because of the cost, not despite."

Tech viewpoint on native advertising
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Tech viewpoint on native advertising

Native advertising is at the heart of a current movement in digital advertising.

A view from Dave Trott: Sometimes the best thing to say is no
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A view from Dave Trott: Sometimes the best thing to say is no

Frances Kelsey got her medical degree in Chicago.

How's your pace-layering going?
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How's your pace-layering going?

During a recent, relatively painful pitch process, one of the clients confided in me that they had used a "bullshit bingo" card to help them judge the chemistry session.

The group that adland (and diversity champions) forgot
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The group that adland (and diversity champions) forgot

It's very fashionable to talk about diversity at the moment.

Five issues worth getting off your sunlounger for
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Five issues worth getting off your sunlounger for

There has been no end to the stream of people who have expressed their deepest fears about online advertising over the past six months.

A view from Dave Trott: The law of advertising
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A view from Dave Trott: The law of advertising

There's a basic flaw in the police approach to drug dealers.

The health zeitgeist
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The health zeitgeist

What is the spirit of these times?

Adland has to move with the times in a 'free state'
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Adland has to move with the times in a 'free state'

In our line of work, it's good to be able to reference pop culture: to know your House Baratheon and all who serve it.

Global viewpoint from Thailand
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Global viewpoint from Thailand

Last week was the queen's birthday in Thailand.

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