One of London's less decorated executive creative directors recently took me through a presentation of a major new ad campaign.
Can you spot the difference between these two?
It's time to get real, Paul Frampton writes - emotional, not artificial, intelligence is the key to successful campaigns.
Every new advertising agency claims to have identified some fundamental change in human attitudes and behaviour.
As we sit in the middle of our precious summer months, our thoughts are allowed to drift to the weather. And the forecast for Spain and its ad market is changeable.
Another week, another set of headlines on bots.
When were you last really, really tired?
As we head into a period a Norwegian friend of mine delightfully calls the "cucumber season" - due to all the filler stories about growing vegetables - there is still plenty that demands our attention.
"Right," Mark Earls says. "Everyone in the second row and the fourth row, come up to the stage. We're going to play a game that illustrates what happens when humans copy each other."
What's all the fuss about Instagram?
I have seen the future, so thought I should share it.
When a pilot is flying a plane, he has to be aware of the crosswind.
My stepson recently graduated and, being a bright lad, has managed to land a job at Accenture.
So, what to make of the conclusion of the Heinz review?
The brand/agency relationship can be a complicated thing.
Campaign Manager £28-35k Direct Recruitment, London (Central), London (Greater)
Creative Design Manager £35k-£40k per annum + benefits McKay Williamson, London (West), London (Greater)
Flame Artist - Visual Effects Negotiable Sky, London