MediaCom's chairwoman introduces her executive assistant, part mind-reader, part machine.
Amanda Mackenzie is chief marketing and communications officer at Aviva. She is currently "on loan" to director and Comic Relief founder Richard Curtis as executive advisor and chair at Project Everyone, and is a member of Campaign's Power 100.
The Guardian's Nick Hewat encourages advertisers who are buying programmatically to look at the value of the inventory, rather than just the cost.
Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely.
As marketers know all too well, Project Fear won't win hearts or minds.
DearJeremy, Do you think a marketer gets more out of their agency when the relationship is new and fresh, or when they have years of experience collaborating together?
To entice consumers, brands must make their messages authentic, relevant, consistent and personalised, writes James Keady, Samsung's UK digital chief.
And so ad-blocking comes to mobile but not in the form of browser plugins. Three's decision to trial blocking ads at network carrier level may be said to be all about improving the customer experience, but what's really in it for Three, asks Tim Ocock.
Facebook has made a number of alterations to the way it curates news in response to allegations of bias in its Trending service, writes Chris Pearce.
McCann London's chief creative officer argues that marketing has the power to make a real impact.
The way modern society views gender is no longer as simple as it once was and the definitions of male and female are starting to lose relevancy, writes Hannah Gillet.
Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent.
In 2015, a group of senior leaders who work for the diversity cause in the advertising and marketing world got together to discuss one of the most pressing problems in our workplaces, writes Nadya Powell.
The most successful horoscope writer ever was Jonathan Cainer.
Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.
Media Account Director - High Profile Media Owner Negotiable Ultimate Asset, London
Country Lead – Germany Competitive+ Benefits Casumo, Malta (MT)
Country Lead – UK Competitive+ Benefits Casumo, Malta (MT)
BBH had already seen so many of its old guard leave, and for the new guard to also follow them out the door suggests something might be going awry.