Opinion

Karen Blackett reveals her secret work weapon
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Karen Blackett reveals her secret work weapon

MediaCom's chairwoman introduces her executive assistant, part mind-reader, part machine.

Life and career is about adventure, says Comic Relief's Mackenzie
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Life and career is about adventure, says Comic Relief's Mackenzie

Amanda Mackenzie is chief marketing and communications officer at Aviva. She is currently "on loan" to director and Comic Relief founder Richard Curtis as executive advisor and chair at Project Everyone, and is a member of Campaign's Power 100.

Media needs balanced scorecard to realise programmatic's potential
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Media needs balanced scorecard to realise programmatic's potential

The Guardian's Nick Hewat encourages advertisers who are buying programmatically to look at the value of the inventory, rather than just the cost.

Adele, Amazon and Google show power of personalised experiences
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Adele, Amazon and Google show power of personalised experiences

Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely.

Political leaders won't win hearts or minds with scare tactics
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Political leaders won't win hearts or minds with scare tactics

As marketers know all too well, Project Fear won't win hearts or minds.

On the Campaign couch: A lesson in client/agency relationships
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On the Campaign couch: A lesson in client/agency relationships

DearJeremy, Do you think a marketer gets more out of their agency when the relationship is new and fresh, or when they have years of experience collaborating together?

Samsung digital chief: Behave like an entertainer and move like a start-up
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Samsung digital chief: Behave like an entertainer and move like a start-up

To entice consumers, brands must make their messages authentic, relevant, consistent and personalised, writes James Keady, Samsung's UK digital chief.

Three wants its fair share of those billions of advertising dollars
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Three wants its fair share of those billions of advertising dollars

And so ad-blocking comes to mobile but not in the form of browser plugins. Three's decision to trial blocking ads at network carrier level may be said to be all about improving the customer experience, but what's really in it for Three, asks Tim Ocock.

Facebook's reaction to Trending bias allegations raises more questions
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Facebook's reaction to Trending bias allegations raises more questions

Facebook has made a number of alterations to the way it curates news in response to allegations of bias in its Trending service, writes Chris Pearce.

Changing the world with creativity: an open letter to my wife
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Changing the world with creativity: an open letter to my wife

McCann London's chief creative officer argues that marketing has the power to make a real impact.

Gender neutral campaigns are refusing to label brands and their customers
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Gender neutral campaigns are refusing to label brands and their customers

The way modern society views gender is no longer as simple as it once was and the definitions of male and female are starting to lose relevancy, writes Hannah Gillet.

50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'
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50 Cent lampoons Cribs for Hostelworld's 'In Da Hostel!'

Hostelworld spot parodies the mid-2000s MTV hit Cribs and stars one of the show's original hosts, 50 Cent.

The Great British Diversity Experiment 2016: Top 5 findings
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The Great British Diversity Experiment 2016: Top 5 findings

In 2015, a group of senior leaders who work for the diversity cause in the advertising and marketing world got together to discuss one of the most pressing problems in our workplaces, writes Nadya Powell.

A view from Dave Trott: I see a blog post in your future
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A view from Dave Trott: I see a blog post in your future

The most successful horoscope writer ever was Jonathan Cainer.

Amid agency scandals, is your house in order?
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Amid agency scandals, is your house in order?

Earlier this year, a successful marketer was invited by her CEO to present the new ad strategy for her biggest brand to the board.

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