If you see someone talking to a lamppost, they're not crazy, just from the future
By Russell Davies, campaignlive.co.uk, Thursday, 31 January 2013 08:00AM
Warning! I'm going to bang on about the Internet of Things again. I'm sorry, but there it is. I'll tell you why at the end. But, for now, I want you to say Hello and Goodnight to a lamppost and a lamp.
The Good Night Lamp is a project live on Kickstarter right now. It’s a "family of connected lamps that lets you communicate the act of coming back home to your loved ones, remotely". You buy a set of lamps, they’re shaped like the iconic houses your kids would draw and there’s a big one and a set of smaller ones. And when you switch the big one on, or off, the small ones go on and off too – wherever they are in the world. So you can give them to a loved one going off on their travels or living on the other side of the planet and they’ll get a sense of ambient connection to the rhythm of your life. Quiet, simple, easy. It is clever networked technology, but it feels gentle and domestic. Google it – there’s a splendid video that will give you the idea.
There’s a long tradition of ‘bringing the product to life’ in advertising; now it’s starting to happen in the world
Hello Lamp Post is a "playable city" project that’s going to be happening in Bristol in the summer. It’s going to exploit the fact that every lamppost, bollard, bench and storm drain in Bristol has a unique code on it and it’s going to make those objects "addressable" via social media. They’ll ask you questions via your phone, those questions will turn into conversations and those conversations will turn into a radio station you can listen to. It’s a fascinating alternative to the usual smart city rhetoric – rather than augmenting everything with displays and making everything report on its status, it gives the ubiquitous objects in the city little playful lives and identities of their own.
Why should you care? Because this is a great place for an advertising imagination to merge with product design. There’s a long and noble tradition of "bringing the product to life" in advertising; now it’s starting to happen in the world. Now, be careful – don’t go off half-cocked. This stuff isn’t easy yet and early adopters will make mistakes. But keep your eye on this area, do some experiments. It’s going to get interesting.
Russell Davies is a creative director at Government Digital Services
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- SEO ACCOUNT MANAGER Success Digital £165 per day, London
- Campaign Manager - Poppy Lottery The Royal British Legion £30,000 plus £4,452 London weighting, Based at our offices near London Bridge
- Corporate & Major Donor Fundraising Manager (Permanent) deadline for 14th March Mayor's Fund for London £45,000, London Bridge
- CRM & Digital Marketing Manager fishtank £25000 - £35000 per annum, Bristol
- Cobra introduces bra-making brewer 'The Boss'
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Hooch appoints More and MJ Media for Keith Lemon campaign
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive