Inside... Radio Advertising Bureau

campaignlive.co.uk, Thursday, 14 March 2013 08:00AM

The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.

At the Radio Advertising Bureau, we love our job of helping to keep the medium front of mind for advertising decision-makers. With new brands, multiplatform access and innovative formats, radio is constantly evolving its consumer and advertiser offering, so it’s vital that we keep ahead  of the game on all market developments.

That’s why it’s great sharing the sixth floor at 55 New Oxford Street with Radioplayer, Digital Radio UK and Rajar, in addition to our colleagues at RadioCentre. To ensure the whole team is connected with everything that is going on in the industry, the RAB operates a hot-desking policy alongside the other teams within RadioCentre.

This helps us stay informed about the latest policy issues or dealings with the BBC Trust and keeps us in touch with the latest scripts being cleared by the RACC. And having the radio on all day throughout the office (listening to a different station each day) helps keep us close to the product we are selling.

We’re always happy to welcome customers and stakeholders into this positive environment, so it’s no surprise to encounter the great and good of the radio industry wandering the corridors or the hundreds of delegates who  attend the RAB’s "Introduction to radio" training day, which we run on-site.

The RAB team is relatively small but perfectly formed, focusing on customer contact, research and insight, creativity, and marketing – all of which rely on close collaboration to elicit the best response from each piece of activity we run.

We’re gearing up for a customer event taking place in April where we will launch two exciting projects, followed later in the year with what we anticipate will be a hugely impactful research project. We hope these, alongside other initiatives, will help keep radio in the consideration set and lead to revenue growth for the fourth year in succession.

Simon Redican is the managing director at the Radio Advertising Bureau

  Tenure: I have been the head of creative development since January 2012. Responsibilities: Inspire and support creative teams in creative agencies in realising the true creative potential of radio advertising. What gets you up in the morning? My Pilates class. Loves: Cycling, photography and puns.

  Tenure: Two years. Responsibilities: Running the non-profit company that puts "UK radio in one place". What gets you up in the morning? Finding new ways of showcasing the best radio in the world. Loves: Building things, star-gazing, looking after children and chickens.

  Tenure: I joined as an insight executive in August 2010 and became the insight manager earlier this month. Responsibilities: Overseeing the radioGAUGE project and developing relevant and useful insight for customers to help them prove why radio should be on the plan. What gets you up in the morning? Hearing the 7.30am news bulletin on the radio is a sign that I can’t lie in any longer. Loves: The occasions when Southampton FC win, Friday Night Lights and my Cineworld Unlimited Card.

This article was first published on campaignlive.co.uk