Alec Mattinson: Olympic sponsors have a legacy to give too
By Alec Mattinson Thursday, 26 July 2012 08:00AM
If cynicism were an Olympic sport, the UK would already have an unassailable lead in the medal table.
To continue enjoying this article, please sign in below. You can register for free, giving you limited further access to news, or subscribe now for full access to all our content. View our subscription options.
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media